Pier 1 Imports
Pier 1 Imports Online Transition
The American brand icon filed for Chapter 11 bankruptcy in 2020. Our team, retail e-commerce ventures, purchased all the brand IP and marketing data. Through this, we brought back the incredible brand…. transitioned them to Shopify +, and turned it into a DTC powerhouse in the home goods space. Through much trial and error, we were able to offer many the same worldly furnishings, one-of-a-kind gifts, and seasonal decor.
Software Stack
Shopify +
Klaviyo
Attentive
Cloudflare
Feedonomics
and more…
Between $200k - $300k in revenue per day. Tough to forecast as we had just launched
Very successful launch against a loyal retail store driven community.
Marketing Director
Launching Online
Coming soon…
Challenges - Margins
Coming soon….
Leading a team of 10+
Coming soon…
Campaign Breakdown - with a couple assets
